My business background is very diverse. I've had the privilege of coming from a household of entrepreneurs, which has put my in a position to always have worked with my immediate family, or for myself. Since I was 14 I either managed, helped manage, or owned a vast array of businesses ranging from a flower shop to a software development company. My passion is in business, and helping businesses grow.
AD Entity specializes in Lead Generation through Facebook's ads for the real estate and financial services industries.
Being a Real Estate Investor myself, I have been exposed to the industry for quite a few years, and chatting with professionals in the industry I saw how there were so many misconceptions of Facebook ads, on one hand, and of course how certain sectors of the industry are being slow to adapt to a new way of doing business; saw a problem, offered a solution.
I think one of the biggest challenge was changing the conversation with prospects from cost to investment; from expense to ROI. It can be sometimes challenging for business owners to understand that the investment in digital advertising, or any other forms of advertising for that matter, has more to do with the value that that particular investment brings, and not the actual dollar amount.
The main change that my business has taken has been in terms of processes and procedures. To be quite frank, at the beginning it was more a matter of being a solo-preneur trying to wear multiple different hats throughout the day and even at the same time. Now everything has a process, and every process has a role that is responsible for that.
Throughout my career as a business owner I've had many lessons along the way. The biggest one I like to think was when I had grown a business from 3 to 24 people, and then through 2008, within months, that business ended up with two of us. The biggest lesson to take for me there was to make sure I diversify in terms of customers and not have "all eggs in one basket", not matter how big or comfortable that basket is.
From a personal point of view, the best indicator for me is to have freedom to choose what I do, without having to worry that my businesses will fall apart without me. Still work in progress, but we're getting there!
More than a challenge, the opportunity that arises every day is working with a platform that for all intents and purposes is a black box. Nobody really knows exactly how the Facebook algorithm works, yet we have to go in there every day and try to understand it to the best of our abilities.
I wish clients understood the fact that in today's space, and specially on Facebook, you have to pay to play. Setting realistic expectations in terms of budget and ROI are things I hope they understood better.
Tough question... 😛 I have a few ideas, but until they are jotted down, I'm going to leave them as a surprise. 🙂
The way the social media has changed how we interact is something that, when I take a step back and look at the overall picture, excites me very much.
Make sure you seek the best mentors and teachers you can get. In my opinion, it's knowledge that can make or break you.
The best tip I can give is with regards to setting expectations. I think if we can set proper expectations, and maintain an honest line of communication open with our customers, we will be able to make them happy in the long run, which should be the only "happy" we should be talking about as business owners.
"Think and Grow Rich" by Napoleon Hill
I know this is going to sound super "cliche", but growing my agency is very exciting for me. Providing either jobs or contracts for people around the world, whilst growing my team has my juices flowing on a daily basis!