Amy Goldizen

Black Label Leads

Tell us about your background

I have a bachelor's degree in psychology from Penn State University, I've been working as a copywriter and marketer for years, and I'll soon be a certified life coach. I'm primarily interested in helping doctors, coaches, and charitable businesses grow awareness of their brand so that together, we can make the world a better place.

Elevator pitch: What is your agency about?

At Black Label Leads we're helping doctors, coaches, and charitable businesses grow awareness of their brand so that together, we can make the world a better place. In a fast-paced, competitive space, it takes a team to maintain social presence, create engaging content that educates an audience, and to build a sense of trust, familiarity, and authority. That's where we come in. From lead generation campaigns to lead follow-up and nurture sequences, we have a solution for growth for everyone.

Where did the idea come from?

I had been working in the alternative healthcare space with clients for years at a previous job and it only seemed natural to leverage my understanding of the market - it was an added bonus that I have a passion for healthy and holistic lifestyle routines. I truly try to practice what the pros in the space are preaching, and in some way, working with doctors holds me accountable and keeps me learning.

What were some early challenges you faced?

When I first started my journey as an agency owner, I didn't really know where to start. I was overwhelmed and kind of stalled out. On top of all of that, I wasn't charging what my work was worth - burnout ensued.

How has your business changed from it’s inception to now?

It changes every day and is constantly evolving. It's important to be focused but flexible and accept the direction that your success steers you in.

Tell us about your biggest failure

My biggest failure is trying to do everything myself. While I can trust myself more easily, I've found that not delegating is one of the biggest mistakes you can make. You'll end up working yourself sick and not having any time to enjoy the fruits of your labor. Don't be like I was - delegate (just make sure you're entrusting the right people)!

What is the best indicator for you that your business is working?

Results and happy customers. If people are setting realistic expectations and they're achieving their financial goals with the results we're bringing, it typically means some pretty happy clients - and at the end of the day, THIS is most rewarding.

What is the biggest challenge you face with your business daily?

There is a lot of work to be done each day (and the variety keeps things interesting). Unfortunately, there never seem to be enough hours in a day!

What’s something you wish clients understood better about your business?

Expectations - hands down. I find that people have a lot of false preconceived notions about what Facebook advertising can and cannot do. I work intently with my clients throughout the on boarding process to ensure that, together, we are setting realistic goals from day 1, but sometimes we all need a bit of a reminder in a partnership of where the agency responsibility ends and where the transition to client responsibility begins.

Are there any areas you’d like to expand in over the next few years?

Yes! I'm currently enrolled in a program to become a certified life coach. I intend to incorporate business, transitional, and mindset coaching into my relationships with colleagues and clients.

Are there any technology trends that you’re particularly excited about using in your work?

I'm working towards Zapier certification so that I can work to streamline and automate not only my own systems and processes, but those of my clients as well.

What advice would you give someone who is considering launching their own agency?

If you're going to do it, you'd better do it 110%. Quiters, complainers, and excuse makers won't get far. Be ready to work late nights - all nights - as you find your footing in this fast-paced industry. Never expect this journey to be easy, because it won't be. If you persevere, it WILL be worth it.

Can you give us your best tip for making customers happy?

Put yourself in your client's shoes. Feel what they're feeling. Feel where they're at. Then customize a solution that directly addresses the pain points that are holding them back from greatness. If you treat every business you're entrusted to grow as your own, and truly nurture it, you (and the client) are bound for greatness.

Can you recommend a great book that everyone must read?

Growth Hacker Marketing by Ryan Holiday, Outliers by Malcolm Gladwell, Writing Without Bullshit by Josh Bernoff, The Subtle Art of Not Giving a F*ck by Mark Manson

Finally, what are you most excited about for the future of your business?

I'm excited to be able to grow my business by utilizing my team's skills to help other businesses grow.

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