Amy Goldizen

Black Label Leads

Tell us about your background

I have a bachelor's degree in psychology from Penn State University, I've been working as a copywriter and marketer for years, and I'll soon be a certified life coach. I'm primarily interested in helping doctors, coaches, and charitable businesses grow awareness of their brand so that together, we can make the world a better place.

Elevator pitch: What is your agency about?

At Black Label Leads we're helping doctors, coaches, and charitable businesses grow awareness of their brand so that together, we can make the world a better place. In a fast-paced, competitive space, it takes a team to maintain social presence, create engaging content that educates an audience, and to build a sense of trust, familiarity, and authority. That's where we come in. From lead generation campaigns to lead follow-up and nurture sequences, we have a solution for growth for everyone.

Where did the idea come from?

I had been working in the alternative healthcare space with clients for years at a previous job and it only seemed natural to leverage my understanding of the market - it was an added bonus that I have a passion for healthy and holistic lifestyle routines. I truly try to practice what the pros in the space are preaching, and in some way, working with doctors holds me accountable and keeps me learning.

What were some early challenges you faced?

When I first started my journey as an agency owner, I didn't really know where to start. I was overwhelmed and kind of stalled out. On top of all of that, I wasn't charging what my work was worth - burnout ensued.

How has your business changed from it’s inception to now?

It changes every day and is constantly evolving. It's important to be focused but flexible and accept the direction that your success steers you in.

Tell us about your biggest failure

My biggest failure is trying to do everything myself. While I can trust myself more easily, I've found that not delegating is one of the biggest mistakes you can make. You'll end up working yourself sick and not having any time to enjoy the fruits of your labor. Don't be like I was - delegate (just make sure you're entrusting the right people)!

What is the best indicator for you that your business is working?

Results and happy customers. If people are setting realistic expectations and they're achieving their financial goals with the results we're bringing, it typically means some pretty happy clients - and at the end of the day, THIS is most rewarding.

What is the biggest challenge you face with your business daily?

There is a lot of work to be done each day (and the variety keeps things interesting). Unfortunately, there never seem to be enough hours in a day!

What’s something you wish clients understood better about your business?

Expectations - hands down. I find that people have a lot of false preconceived notions about what Facebook advertising can and cannot do. I work intently with my clients throughout the on boarding process to ensure that, together, we are setting realistic goals from day 1, but sometimes we all need a bit of a reminder in a partnership of where the agency responsibility ends and where the transition to client responsibility begins.

Are there any areas you’d like to expand in over the next few years?

Yes! I'm currently enrolled in a program to become a certified life coach. I intend to incorporate business, transitional, and mindset coaching into my relationships with colleagues and clients.

Are there any technology trends that you’re particularly excited about using in your work?

I'm working towards Zapier certification so that I can work to streamline and automate not only my own systems and processes, but those of my clients as well.

What advice would you give someone who is considering launching their own agency?

If you're going to do it, you'd better do it 110%. Quiters, complainers, and excuse makers won't get far. Be ready to work late nights - all nights - as you find your footing in this fast-paced industry. Never expect this journey to be easy, because it won't be. If you persevere, it WILL be worth it.

Can you give us your best tip for making customers happy?

Put yourself in your client's shoes. Feel what they're feeling. Feel where they're at. Then customize a solution that directly addresses the pain points that are holding them back from greatness. If you treat every business you're entrusted to grow as your own, and truly nurture it, you (and the client) are bound for greatness.

Can you recommend a great book that everyone must read?

Growth Hacker Marketing by Ryan Holiday, Outliers by Malcolm Gladwell, Writing Without Bullshit by Josh Bernoff, The Subtle Art of Not Giving a F*ck by Mark Manson

Finally, what are you most excited about for the future of your business?

I'm excited to be able to grow my business by utilizing my team's skills to help other businesses grow.

Meet Agency Founders

BONNIE LEVERETTE

Brand and Banter Inc.
Brand and Banter was founded with the ideology that relationship building for a brand is absolutely essential for the long term sustainability of a business.
Learn more

OLI PEIRCE

Not2Mention Media Ltd
Today we exclusively build and manage lead generation systems for Lawyers & Law Firms in the USA, Canada & UK, we call it 'Tap of Leads'.
Learn more

teri Waite & james barratt

Baldman Consulting
We offer a down-to-earth mindset, flexible creative thinking, and a realistic cost effective approach to generating more leads and conversions from your marketing spend. And we're very very good at it!
Learn more

richard down

Downtime Digital
We work with Real Estate and Property Developers, helping them market their properties, drive new home sales, and generate leads through conversion focused website and branding, and targeted Google and Facebook campaigns.
Learn more

RUSSELL CONNEELY

Let The Duck Out
Let The Duck Out was borne out of my frustration with digital marketers I used in my previous businesses. The cornerstone of our agency is ethical marketing. That starts with providing our clients with honest and realistic expectations: be it ROI, timescales or strategy implementation.
Learn more

GOLDIE RUTHERFORD

Gamma Lane Media
Helping businesses turn the daily grind and struggle to get customers or leads into an easy, automated process, using chatbots, Facebook ads, and other social channels.
Learn more

dan edelstyn

Digital Film Bureau
We believe that the traditional production company has failed to adapt to the slow death of television. We use Facebook, Youtube and Instagram to engage large audiences and drag them down into our funnels, using the magic of filmmaking to turn them into hot fans, taking out their wallets and transforming our clients businesses into cash machines.
Learn more

Julian Smit

J.D. Nevins Communications
We operate as a virtual agency that offers 360 digital marketing services. We deliver all the value of a traditional agency but without the trappings of traditional agencies (namely exposed brick walls, ping-pong table, and retainer contracts). We are unique in that we don't just offer managed solutions; we also train client teams to senior-level performance in digital marketing and multimedia production.
Learn more

Contact Us

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram